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"Digital Edition" Magazine Strategy

The Association Forum of Chicagoland’s Forum magazine is now available in a “digital edition” format—akin to a PDF but enhanced, allowing readers…

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E-Newsletters
'Bicycle Mechanics Don't Build Airplanes Anymore'

You need specialized staff to do the specialized work of a truly effective website. This overview of Web skills and disciplines will help you rethink…

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10 Lessons for Successful AMS Implementation

Accomplishing an AMS implementation on time and on budget may seem a lofty goal, but it's possible with thorough advance planning and research. Staff…

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10 Technology Tips for Membership Recruitment & Retention

Take advantage of new technologies to better serve your members—and even increase your membership base.

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10 Tips for Less Dysfunction in Email Relationships

Email is a pain, but it doesn't have to be so bad. Make your electronic relationships more meaningful by following simple rules of digital etiquette.…

Articles and Whitepapers
10 Tips to Pick Your Best Social Networking Platform

Not sure which social media platform is right for your association? These 10 tips will help.

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10 Warning Signs of a Failing Technology Project

Vague specifications, insufficient lead time, and failure to plan for post-implementation are just a few of the factors that can cause an IT project…

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11 Success Factors for Creating an Online Community

Discussion groups, professional networks, messaging, blogs, and member matching are just a few of the features that can be of great value to associations…

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11 Tips for Successful Web Content Migration

Clever content migration ensures that your newly revamped association website is successful. Follow these 11 steps, including identifying what old…

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3 Digital Publishing Pitfalls

Going digital has hidden hazards. Here's how to avoid creating content that some members can't read, search engines can't find, or hackers might

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3 Keys to a Successful Virtual Workforce

More and more people are working virtually, but the the old-school leadership models that once worked no longer cut it in an environment where coworkers…

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3 Steps to Stay Connected During a Disaster

When disaster strikes, associations can minimize business interruptions by focusing on the three C's of practical business continuity: communication,…

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3 Steps to a Dynamic Website Redesign

Devotion to your project is the key to a website redesign that truly meets members' constantly changing needs. To ensure your new website is a dynamic…

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3 Things You Should Know About Mobile

Some 43 million Americans have smartphones. To get them engaged in your association, remember the importance of relationships, build in interactivity,…

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3 Ways Twitter Can Work for Component Relations

Engaging members in 140 characters or less: that is the goal of CRPs who are embracing Twitter. Jumping on the Twitter bandwagon can help CR professionals…

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34 Online Tools to Simplify Your Communications

Whether you want to share documents, offer live feedback on graphics, or just save money, check out this list of links to applications that cost

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4 Common Problems With Association Websites

Have you taken a really good look at your website lately? Take off those rose-colored glasses and take a look at what outsiders and prospective members…

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4 Vital Questions Web Analytics Can Answer for You

Now it's easier than ever to figure out what your audience wants. This beginner's guide to analytics explains what you can learn and how it may improve…

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4 Ways Video Analysis Can Improve Conferences and Tradeshows

Associations are increasingly turning to video analysis of their trade shows to determine how to improve the return on investment for everyone. Find…

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5 Keys to Engaging Volunteer Leaders in Web Projects

Working with your board to develop your association's online strategy can be either a boon or a boondoggle. Here are five tips for the right way

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5 Legal Pitfalls of the Internet

Here's an important overview—and reminder—of the legal concerns that should be top of mind as your association maintains or expands its presence

Articles and Whitepapers
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5 Reasons Not to Use PDFs

Although they're easy for you to post, PDFs can give your website's visitors a major pain. One usability expert calls PDFs "the monster from the

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5 Steps to Healthier Ad Sales

If you want a vigorous advertising program, conduct a thorough check-up on everything from your competitive position to your cross-selling opportunities.…

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5 Truths About Self-Forming Groups

Does your association have pockets of members who have formed their own formal or informal groups? Web 2.0 has made these groups ever easier to create,…

Articles and Whitepapers
50 Ways to Win Web Traffic

You've built a content-rich Web presence for your association. Now how do you get your members to visit again and again? Get 50 tips on increasing…

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6 Golden Rules for Social Media Conversations

Social media is here to stay. Here are six tips to keep in mind as you get the conversation started.

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6 Ways to Improve Your Email Marketing Response Rates

So many emails, so little excitement. How do you get bigger open rates? Here's an excerpt from 199 Ideas: Powerful Marketing Tactics That Sell,…

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7 Core Principles of Data Management

Hopefully, you're following the guiding principles of effective and successful data management, but it never hurts to double-check.

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7 Digital Ideas to "Socialize" Your Next Tradeshow

With tradeshow attendance down and traditional marketing approaches increasingly less effective, it's more important than ever to use every marketing…

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7 Hidden Hazards of Your Website

Whether you know it or not, legal pitfalls may lurk in your third-party content, your plans to redesign, and even your terms-of-use statement.

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7 Tips to Patch Holes in Your IT Security Blanket

Your association's IT department should provide a strong and whole "security blanket" for everything on your network, your hosted sites, your traveling…

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8 Common Mistakes in Managing Global Virtual Teams

Leading a team of globally dispersed colleagues is no easy task. Find out what common mistakes to avoid and how to remedy them.

Articles and Whitepapers
A Checklist for Social Media Legal Notices and Policies

Be prepared for legal concerns related to social media with this checklist.

Articles and Whitepapers
A Closer Look at Three Association Super-trends

An environmental scan from ASAE & The Center identified the supertrends shaping non-profits today and in the future. How is the field reacting?…

Articles and Whitepapers
E-Newsletters
A Day in the Life (of No IS Staff): Seven Years and Four Stops

Take a trip with a seasoned pro who offers a peek inside the information technology departments of four organizations--or rather, three plus one

Articles and Whitepapers
A Question of Relevance

How well associations will be able to sustain themselves in the decades ahead is a matter of considerable debate in the association community. With…

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A Rule of Thumb for Your Web-Redesign Budget

There is a seemingly endless number of variables that must be considered when planning a new association website. Budgeting for your organization's…

E-Newsletters
A Web Site to Serve Global Members, Part I

Read how the American Management Association created a Web site to serve its worldwide network of managers, supervisors, and senior executives.

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A Web Site to Serve Global Members, Part II

This final installment in the two-part series provides a framework that will help you create a site to serve your members around the world.

Articles and Whitepapers
A Year of Failure Ends in Success

Making a major change in your organizations AMS system can be difficult, especially during a down economy. One small staff association tried it and…

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Innovation and Excellence Case Studies
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ACCSCT - Request for Approval

This comprehensive request for approval, submitted by the Accrediting Commission of Career Schools and Colleges of Technology, outlines how the author…

Innovation and Excellence Case Studies
Innovation and Excellence Case Studies
E-Newsletters
AMS Data Can Drive Marketing and Product Development

Discover how one association improved its marketing through savvy use of AMS data--and how it plans to use collected data in the future.

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Innovation and Excellence Case Studies
Innovation and Excellence Case Studies
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Innovation and Excellence Case Studies
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ASAE & The Center for Association Leadership - Guest Blogger Policy

Are you looking for a set of guest blogger guidelines for your blog? Then, this sample, submitted by ASAE & The Center for Association Leadership,…

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Innovation and Excellence Case Studies
Articles and Whitepapers
Accelerating Engagement Online and Beyond

Member engagement is the fuel associations use to reach toward their mission, but many organizations are unsure how to tap into that vital resource.…

Articles and Whitepapers
Advertising 2.0

In the new and changing arena of interactive advertising, it's easy to get caught up in the hype around the tools and forget about your goals. Learn…

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Amending Your Bylaws for Electronic Voting

As we are now firmly planted in the internet age, association election processes must adapt. However, these processes are often tied to an association's…

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American Nurses Association Conducts Virtual Board Meeting

When ANA planned its first virtual board meeting, it learned that its current meeting processes needed to be adjusted for the online environment.…

E-Newsletters
Analyzing Your Organization's Data Life Cycle

Before selecting a new association management system, determine how your association collects, stores, processes, and disseminates data.

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Annual Meeting Shows How the Social Net Can Work

ASAE & The Center's Annual Meeting & Expo in San Diego demonstrated that adoption of social networking technologies among association professionals…

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Are You PCI Compliant?

Does your association accept credit- or debit-card payments? Are you trying to determine if your organization is compliant with standards set by

E-Newsletters
Are You Ready for Your Close-Up?

Use video to add new life to your grassroots communications efforts.

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Are You Safe in the Cloud?

Cloud computing can be a great way to reduce costs and gain access to robust infrastructure. However, there are several questions to answer before…

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Are You at Risk? What Every Association Should Know About Consumer Card Data Security

Chances are, your association allows members to pay for products and services by credit card. Why not, right? It's convenient for members—and

Articles and Whitepapers
Association Idea Experiments

When it comes to great ideas, anyone can have them. When it comes to taking action, only some ideas stand out from the crowd. Four organizations

Articles and Whitepapers
E-Newsletters
Association Internet Ventures: Minimizing Your Legal Risks

A partnership with a dot-com may promise a healthy nondues revenue stream and a great new member service, but the deal must be structured carefully.…

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Association Law & Policy Highlights: July 2010

A monthly summary of recent developments relating to association law.

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Association Law & Policy Highlights—December 2008

A monthly summary of recent developments relating to association legal issues.

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Association Law & Policy Highlights—March 2009

A monthly summary of recent developments relating to association legal issues.

Articles and Whitepapers
Association Success as an Iterative Process

Capitalizing on Your Organization's Learning Potential - An introduction by Barbara Byrd Keenan
In their seminal work, Leaders: The…

E-Newsletters
Association Web Management: Avoid a Domain Name-Buying Frenzy

How to decide which domain names are mission-critical and which are just a waste of resources.

E-Newsletters
Association Web Management: Creating a Web Site Operations Manual

This new column offers useful insights for managing Web-site operations. This month, get a handle on the dreaded task of documenting your job; it's…

E-Newsletters
Association Web Management: Learning From Our Experiences

The author shares his top 10 lessons for running a successful association Web operation.

E-Newsletters
Association Web Management: Planning for a Non-English Web Site

Here are the steps to take if your association wants to reach an international audience on the Web.

E-Newsletters
Association Web Management: Re-Education Review

Do you find yourself giving guided tours to your association's Web site whenever someone can't find what they need? Let staff and members know what's…

E-Newsletters
Association Web Management: Reporting Web Site Traffic

Regular traffic reports will help you to analyze and evaluate the performance of your Web site.

E-Newsletters
Associations Increase B2B and B2C E-Business Efforts

While associations generally lag behind the corporate world in Internet-based business, today an average 4 percent of new members are recruited via…

Articles and Whitepapers
Attraction

In the battle to find and keep the best staff, it’s necessary to develop an employment branding strategy. Here’s how to adopt one in your association,…

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Innovation and Excellence Case Studies
E-Newsletters
Backups: Not the Same Old Article

Be sure your backup system is saving all of your association data—regardless of how or when your colleagues are working.

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Balancing Website Security and Usability

Is cumbersome website security limiting your site's success and hurting your relationship with site users? Here are some tips for making your website…

Articles and Whitepapers
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Be Agile and User-Centered for Success in a Down Economy

The last thing your executive leadership wants to hear is that they need to make another investment in technology. But online commerce, communication,…

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Before Getting SaaS-y: Things to Consider

Software-as-a-Service (SaaS) is a hosted software application that is provided to your organization over the internet by a vendor. Your organization…

E-Newsletters
Before Your ISP Goes Bankrupt

Avoid an Internet service provider disaster by developing a contingency plan to keep your association online.

Articles and Whitepapers
Behind the Firewall

Does members-only content create real value or only an illusion of it? Both, according to a recent survey.

Articles and Whitepapers
Being Open is the New Way to Lead

With social technologies that spread knowledge and collaboration with ease, today's new leaders are embracing a strategy of openness. But letting…

Articles and Whitepapers
Best of the Blogs

As an early adapter to the world of Web logs, or blogs, the Air Conditioning Contractors of America has many lessons to reveal to associations looking…

Articles and Whitepapers
Articles and Whitepapers
Articles and Whitepapers
Blog Brushfire

In this month’s Associations Now case study, an association faces a groundswell of negative opinion. What’s the right way to respond?

Articles and Whitepapers
Articles and Whitepapers
Articles and Whitepapers
Models and Samples
Articles and Whitepapers
Breaking Up Is Hard to Do

The right outside partner can be a dream come true for your association. When that dream butts up against ugly reality, is it too late to repair

Articles and Whitepapers
Build Conference Buzz With Social Media

A meeting or conference is a perfect opportunity to use social media in a way that both develops community engagement and builds excitement for the…

Articles and Whitepapers
Build a Mission-Friendly IT Department

If your association's vision of IT is a staff in the basement working on a host of dull-but-necessary tasks, you're selling your employees short

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Building Virtual Components

Is your organization considering creating one or more "virtual components"? Judging from the explosive growth of virtual communities all over the…

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Building Your Personal Brand in Bits and Bytes

When was the last time you googled a colleague or vice versa? It's becoming commonplace for people to research one another online before they ever…

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Building a Social Network of Online Supporters

The Lift One program benefiting poor families and children around the globe realized the potential of grassroots campaigning and other internet tools…

Articles and Whitepapers
Building the Future on Member Value: Codevelopment as a Key to Customer Relationships in the 21st Century

Associations need a fundamental shift in their orientation from programs, services, or advocacy positions to delivering value to their members.…

Innovation and Excellence Case Studies
Articles and Whitepapers
CEO to CEO: Tech Strategy and Job Wish Lists

How do you integrate technology into your association’s strategy? What’s one thing your job doesn’t allow you to do that you wish you could do?

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E-Newsletters
CUES in Web Wonderland

Exploring online applications much as Alice explored Wonderland, one organization found that calculated risks yielded a bonanza of benefits, including…

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Can You Truly Be Microsoft-Free?

Choosing Linux or the Mac OS X operating system can help meet your organization's IT needs without relying on Microsoft. But just because you can

Articles and Whitepapers
Card Sorting: Stacking the Deck for Better Navigation

Card sorting during a website redesign can save users' time in the long run.

Articles and Whitepapers
Cashing in on Internet Job Banks

It attracts visitors to the Web site and creates interest in the profession and association. It's easy to manage, almost problem-free, and has little,…

Articles and Whitepapers
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E-Newsletters
Chasing a Moving Target: Vertical Online Communities and VerticalNet Revisited

When VerticalNet emerged, association executives wondered how these online business-to-business communities would impact their organizations.

Articles and Whitepapers
China: The Next Frontier for Associations?

For all its promise, China is not an easy market to penetrate. Language and cultural barriers, government control and corruption, financial and…

Articles and Whitepapers
Click Here to Start

As online bulletin boards, blogs, and social networking sites have come online, many associations have built web-based communities—only to see them…

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Cloud Computing: A Passing Storm or the New Direction?

Cloudcomputing allows users to access supercomputer-level power while only paying for the amount of services consumed. Using a thin client or other…

Articles and Whitepapers
Cloud Computing: What You Need to Know

Cloud computing has nothing to do with the weather, but it does offer a realm of new and often more affordable options for IT products and services.…

ASAE & the Center Store
Communicating and Marketing Online

This is your one-stop resource for meeting your members' needs via online tools. This compendium of carefully selected article reprints will help…

Articles and Whitepapers
Communicating with Emergency Room Pace and Precision

When it's a matter of life and death, you better believe you learn how to communicate fast. Here are lessons all associations can learn from health-related…

Articles and Whitepapers
Computer Parasitology

To immunize against new-generation computer viruses, a systems expert prescribes a paradigm shift in enterprise security and infrastructure.

ASAE & the Center Store
Computer Specialist/Helpdesk TechnicianCompensation Table (PDF)

Position Description: Monitors the local area network (LAN), the main computer system, list server technology,and the telephone system for…

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Conducting an Online Advocacy Audit

The Internet is a valuable medium for promoting your organization's key issues. But with so much information online, how can you be sure that your…

E-Newsletters