Perk up your public relations with sure-to-please suggestions from fellow association communicators for better social media, special events, and…

Archana Verma of IABC shares what she's learned in four years of full-time telecommuting.

Not every CEO has the innate stage presence of a stand-up comedian or a Broadway actress. As a communications pro, it's your duty to position your…

Mary Louise VanNatta has been with VanNatta Public Relations and Association Management in Salem, Oregon, since 1986. The company provides public…

Thinking of hiring a PR agency or finding a new one? Answer these questions before you decide on the type of agency you need, set selection criteria,…

Smart questions to ask before you decide on the type of agency you need, set selection criteria, and lay search committee ground rules. Plus, a sidebar…

If you've worked in public relations since before the dawn of the digital age, you got your first clue about the future a decade ago in The Cluetrain…

In this month’s Associations Now case study, an association faces a groundswell of negative opinion. What’s the right way to respond?

What would you do if all of your big plans for your annual meeting were about to go out the window?

Peter Blackshaw's new book is based on an old marketing adage about word of mouth. Its value to associations lies in showing you how to keep your…

This comprehensive resource by Joe Marconi is a must-have for your organization's library.

Take your association's message to a product that many of your members use every day.

A new report explores common problems with this interviewing practice and offers 10 recommendations for clearing up the confusion. Plus: PR Pros

Convention pressrooms can be an association money maker, says the Travel Industry Association of America. It employs several money-making efforts,…

The good news: You can keep the bad news from getting worse by planning ahead about how to handle a flood of calls, mobilize your crisis team, and…

Position Description: Responsible for one or more aspects of the communications and/or public relations plan, e.g., media relations, membership…

Effective online pressrooms are rich with content, inviting to members of the press, easy to navigate, and user-friendly. Here's how to get there.…

Brace your association for potential adversity and negative publicity by crafting a crisis communication plan, developing responses to possible scenarios,…

Has your organization developed a plan for dealing with communications during a crisis? Here's what you need to know.

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This selection of articles from a variety of leading industry and other professional references…

The loss of a volunteer leader can have a lasting impact on an association. In this Associations Now case study, a CEO helps his association…

Checklist to determine how prepared you are in case of a natural or other disaster. Guidelines to help businesses develop strategy to minimize damage…

Radio, an oft-overlooked source of publicity, can help you spread your association's message both locally and nationally.

As 18- to 25-year-olds embark on their career tracks, they will decide which organizations best fulfill their professional development needs. "Generation…

When the rumor mill painted a picture of gloom and doom for one association, it decided that the best defense was a good offense.

MySpace, LinkedIn, and Facebook aren't just for the youngest association members. Learn why and how to add your organization's presence to these

A potpourri of posts on writer's block, social media for PR, and how not to talk to your members.

Participants on the Executive Management Section e-mail list debate the pros and cons of publishing an annual report and offer alternatives for promoting…

Consultants are vital to associations so their members can receive the best services possible. But no one, especially a CEO, needs cold calls and…

Six tips from the author of Viral Loop to help your association's communications go viral.

Remember these tips for a successful media interview when the pressure's on.

No, it isn't possible to place a dollar value on the specific ROI of public relations. But yes, you can still make your case with strategies and

Increasing the public's awareness of your organization and its constituents can work image wonders. Just ask the Tucson Osteopathic Medical Foundation…

With this unique nuts-and-bolts toolkit, any organization--no matter your size or planning experience--can succeed in designing, planning, and implementing…

Searching for a famous face to promote your cause or industry? Your colleagues discuss how to find and work with a celebrity endorser.

How your media campaign can help your association reach its legislative goals.

A complete news media campaign includes not just the internet, but also the social aspect of the internet, such as blogs, forums, and social pages…

Wish your association could penetrate the big-time news outlets? These savvy strategies will help you make the most of the natural assets nearly

This document, developed by the Massachusetts Medical Society, is intended to serve as a checklist and guide for responding to a number of crisis…

Working with the media is all about building relationships. If you can get them what they need, they’ll be your best source for free publicity.

By combining grassroots campaigns with national advertising efforts, an association can increase the visibility and impact of its message at a lower…

Develop a personal relationship with the media by getting to know the publication and the reporter and presenting real news in a timely fashion.

Be prepared to interact with your markets in fresh ways through search engines and social media including blogs, wikis, and video.

When your association is in the public eye because of an ethical issue, the situation is rarely as black and white as it may appear on the news.…

How the power of member participation powered up one association's image campaign.

Target your public relations efforts to a niche by pinpointing the needs of your audience and delivering a consistent, focused message.

The Association for Dressings and Sauces, Atlanta, has devised a clever way to grab the public's attention. For the second year in a row, ADS is

Use dynamic language to grab a producer's attention when making a pitch to a television or radio talk show.

In addition to a summary of major findings, this useful benchmarking tool contains over 50 tables of data covering the areas of public relations,…

Position Description: Directs the organization’s promotion, publicity, and public relations activities. May function as spokesperson for

Working with the media can improve your association's image as long as your leaders present themselves as credible sources and approach reporters…

Using your Web site and reaching out to reporters are among the easiest ways to obtain free press coverage for your association.

Learn how one association publicized a new industry development without breaking its budget.

For better or worse, an economic recession is a newsworthy topic. Your association should take the opportunity to both reinforce its value to members…

How the American Library Association built a site that benefits the public while successfully promoting the power of libraries.

If advocacy is one reason your organization exists, then media relations must be an important component in your communications plan. When you talk…

Two associations that faced PR crises share their experiences and what they learned under pressure. (Titled "This Is Not a Test" in print version.)…

An association executive gives an inside look at what it's really like to learn how to be a great communicator, on and off camera.

Four Washington, D.C.-based journalists give their insights and advice on getting your association's story told in the media.

Faced with the current healthcare reform debate and a complicated series of legislative proposals, AARP recently stepped up its government relations…

A media audit conducted by an outside source can assess your public relations efforts and reveal how well your association is communicating with

Work with the media to get your message across.

A sense of humor and a well-honed message have helped two associations succeed in their online video efforts.

Here's a close-up look at a new approach to the old problem of getting noticed, complete with templates. Plus, check out seven tips for maximizing…

An association industry spokesperson offers tips on how to handle sensitive topics, when to speak on behalf of the entire industry, and when it's…

These tips will help individuals who communicate with the public deliver key information clearly.

Print advertisements can increase awareness and mobilize support for your issue, although often at a hefty price. Before committing your organization's…

Public outreach can be more than just getting your organization's name out there. If done correctly, it can be a way to engage the public and help…

Keep these tips in mind as you craft public relations strategies for your government relations issues.

Learn how five associations are using different technologies to enhance their public relations initiatives.

Learn effective ways to use newspaper editorials to your association's advantage.

Get congressional members to sit up and take notice of your issue by crafting a targeted letter to the editor.

Who is your association, how is it different, and why should your audiences care? Your tagline—when crafted for power—should communicate…

Revealed: some of the most common questions, answers, and recommendations for dealing with reporters.

If you want to create a mood, set the stage, or just get attention, video is hard to top. Here, a veteran video manager talks about the keys to success,…

Speaking to a reporter on behalf of your industry is hard enough at the best of times. But when you’re fighting an uphill battle against stereotypes…

Firsthand lessons for association communicators in evolving, reassessing, developing, and communicating the enduring value of your organization during…

Next time your association faces a legislative battle, reinforce your lobbyists by generating favorable media coverage. Here's a quick guide to developing…