Now it's easier than ever to figure out what your audience wants. This beginner's guide to analytics explains what you can learn and how it may improve…

It's easy to be drowned in data, especially given how easy it is to find in the internet age. But how do you know what research to trust? Ask yourself…

Discover how one association improved its marketing through savvy use of AMS data--and how it plans to use collected data in the future.

A Ruby Celebration shines the spotlight on the 40-year span of the ASAE Foundation and its work. Foundation staff and volunteers look back on a rich…

Whether presenting data to a crowd at a conference or to a small group in a board room, a sharp skill for visual data presentation is advantageous…

Offering a broad view of planning , developing, and executing market and industry research in associations, this background kit includes a compilation…

Building a brand image is taking on new significance with associations as they strive to capture member loyalty and grow their membership base.

An inside look into the opportunities and challenges the specialty nursing certification community faced as two organizations developed and gained…

Both internal and external data is key to making the right decisions, but you need a coherent data-collection strategy and clear method of data presentation…

At last--an easy-to-understand guide to conducting sample survey research! This book explains how to conduct a survey research project from start…

When looking into the unknown, make sure you leave your agenda at the threshold if you want to see what's really inside.

Basic demographics are just the tip of the iceberg; there's so much more you can do with all of that information you're gathering from social media…

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Understanding the complexity of skills and knowledge needed is the first step in developing education, training,

There's no need to make decisions based on the opinion of only 10 percent of members surveyed. Use an incentive, and follow this communication blueprint…

Don't wonder what your members want: Just ask them.

Experiment with new approaches and offers to revitalize your marketing efforts.

Executives, whether working in for-profit or nonprofit organizations, strive to help their organizations succeed amid increased competition, rapid…

Web stats are only valuable when they enable you to take action toward association goals.

Twelve association professionals share what they gained by participating in ASAE & The Center's study, The Decision to Join.

The M&E Section Council has embarked on a new planning process to identify and create business plans for innovative ideas that will guide and transform…

Arm your sales staff with the right tools and watch your ad sales take off.

Generate extra revenue for your association with a salary and compensation survey, one of the hottest research-based products that an organization…

Association management lacks a body of knowledge based on scientific research but has plenty of conventional wisdom. How well does that conventional…

Use competitive intelligence to strengthen your association's image and position in the minds of key stakeholders.

Two experts offer their perspectives on the pros, cons, and other points regarding Web-based research.

In addition to a summary of major findings, this useful benchmarking tool contains over 50 tables of data covering the areas of public relations,…

In these survey-happy times, many associations have forgotten the value of qualitative research via interviews with their members and nonmembers.…

Position Description: Supports the research activities of the organization. May have some basic research or database skills.

Extracted…

Position Description: Manages marketing and/or industry related research projects. Designs survey instruments, manages and collects data,

Position Description: Directs the organization’s technical or market research activities, including formal industry research. Develops metrics…

Q: Our organization would like to conduct an online survey. Can anyone recommend an inexpensive yet comprehensive online surveying tool or company?…

An invaluable resource for the chapter relations professional explores the vast arena of association chapter relations. It features an overview of…

What drives fast responses and high rates of response to mail surveys hasn't changed much across the years. And the techniques that work for Internet-based…

How well do you know your chapters? When was the last time you asked them how they're doing? Before you can help your chapters make a leap forward,…

Add member research to your recipe for a successful dues increase.

Modern technologies can simplify the survey process, but each method has pros and cons. Here's a primer on what to consider when designing fax, e-mail,…

From compiling the history and literature of a specific musical instrument to assisting medical scientists in searching for cures for AIDS and cancer,…

A wealth of information about your members is available outside of traditional AMS databases. You just have to know where and how to look.

The second part of this two-part series on tapping into your association's global potential offers some guiding principles for conducting primary…

In the June issue of ASSOCIATION MANAGEMENT: Market research should underpin the allocation of your association's resources--time, money, personnel,…

Web-enabling your surveys can save you a lot of time and headache and increase the likelihood of getting the information you're researching for.

To raise the click-through on your website's registration page, it only makes sense to play up the benefits of signing in—or does it? This case study…

Before you develop marketing strategies for your organization's products and services, conduct a comparative analysis to discover who your competitors…

Hard times demand that you know who attends your events--and why. Use these 12 tactics to keep up with your customers.