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Browse Results — Affinity Programs (E.G., Endorsements, Joint Ventures, Sponsorship)

 

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7 Tips for Building Alliance Programs That Drive Growth

Strong partnerships and alliances can propel an association to growth in both membership and nondues revenue, but only if done right. Drawing on

Articles and Whitepapers
All Out of Tune

Having too many cooks in the kitchen is bad enough. When they have different recipes, the result is disastrous.

Articles and Whitepapers
Articles and Whitepapers
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Case Study: Successful Affinity Plan Targets Member Needs

Thinking about offering an insurance discount program to your association members? One insurer explains how his company partnered with the National…

Articles and Whitepapers
Favorable Forecast

Successful marketing is the key to sunny skies for your association’s affinity insurance program. Learn what your peers and their partners are doing…

Articles and Whitepapers
Articles and Whitepapers
Knowledge Center FAQs: Affinity Programs

Start an affinity program to increase service to members and nondues revenue.

Articles and Whitepapers
Innovation and Excellence Case Studies
Articles and Whitepapers
Run for Coverage

While much of the insurance market remains soft, industry indicators are signaling substantial rate increases and restricted coverages in certain…

Articles and Whitepapers
Was This Endorsement a Mistake?

How much due diligence is enough when your association is putting its good name on the line? (Titled "Endorsement Breakdown" in print version.)

Articles and Whitepapers
When a Sponsor Cuts Back, What’s Next?

When a sponsor is responsible for a significant part of your association's bottom line, who's really in charge?

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Whose Event is This Anyway?

Event sponsorships can enhance your budget but they often come with strings attached. An M&E Section Council member provides a checklist of ways…

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