Technology Success and Readiness Study
As with other sectors of the economy, associations are facing significant challenges and opportunities as a result of transformational information technologies. At a tactical level, technology is changing how associations meet their core mission, impacting areas such as: governance, conferences, educational delivery, member communication, relationship management, service delivery, social networking and methods for accessing content. At a more strategic level, the technology-driven changes throughout society and business are influencing member expectations for associations in the 21st century.
To address the potential benefits and challenges associated with technology use in associations, the ASAE Foundation, in partnership with DelCor Technologies and research firm Rockbridge Associates, is working on a comprehensive study aimed at providing:
- A descriptive model for how associations are using technology to satisfy needs today
- Ideas for cutting-edge solutions and directions for the future
- Knowledge of what drives success or failure in integrating technology into the broader mission of associations
- Turnkey tools that associations can use to ensure their success
The research process is now complete. Findings from the complete research study, including the results of surveys of members and association technology decision-makers, as well as the findings from a series of case studies, are now available in Tech Success for Associations: Balancing IT maturity, readiness, and expectations for a satisfying, sustainable future.
This report takes a hard look at where the association sector stands with regard to technology and compares those findings to member and staff technology abilities and expectations. The research looks at metrics from three conceptual areas—IT maturity, techno-readiness, and member satisfaction with technology—to understand not just where associations are but where they need to be.